No longer another “first blog” experience

In the beginning of this semester, I described this blog as just another “first blog” experience. At that point, I had no idea how to design my theme, format a post, or make sure that my picture placement made sense. Now that the semester is over, I am...

Wabe vs NY Times: The Ad Wars 3

Wabe’s stress free support menu gives consumers several options to help support the news source. Besides normal subscriptions and monetary donations, consumers also have the options of vehicle donation, volunteering, and more.

Wabe vs NY Times: The Ad Wars 2

The simple interface on Wabe (Atlanta’s NPR station) allows users to scroll through simple headlines without an overwhelming amount of ads. The navigation menu is easy to use and provides users with the support option without any pressure.

Wabe vs NY Times: The Ad Wars 1

The brightly colored ads pictured above are purposely created to contrast in color with the black and white font of The New York Times’ website. The site’s ads urge readers to subscribe. Using consumer tracking technology, they have been able to tell that...